Publication Date: February 3, 2011 ISBN-10: 007351201X ISBN-13 :978-0,073,512,013 Edition: 4
In an ever-changing world of mass media, to introduce students to the world’s media through a unique structure, the material easy to understand, their lives and meaningful. Each chapter is divided into three-part narrative sections: history, industry, and controversy. The mass media in a changing world the outgoing media story and why they do what they do, and why these actions caused controversy. The new fourth edition features coverage of new media and mobile mass media, including the significance of the new chapter of the economics of online and mobile industry, mobile media and the fusion of hi
