Publication Date: January 25, 2010 ISBN-10: 0,136,110,827 ISBN-13 :978-0,136,110,828 Edition: 18
An all-inclusive advertising exciting and dynamic world.
Kleppner’s advertising program, introduces readers to advertising professionals and recent examples, emphasizing the insight of the best advertising and promotion techniques. This article also provide readers with a clear, comprehensive practitioners play the role of three key areas: marketing / advertising department of a company, advertising agency professional, and media.
The 18th edition reflects the new media has changed advert
