Publication Date: January 2012 ISBN-10: 1111580162 ISBN-13 :978-1111580162 Edition: 5
Popular with readers from a variety of different backgrounds and level of interest rates, the basis of marketing, 5th Edition introduces you to the essentials and the latest marketing trend, with strong visual effects and stimulate timely discussion. Meaningful coverage of current marketing strategies and concepts, including social media, entrepreneurship, sustainable development, globalization, customer relationship management, supply chain management and e-commerce mode. Emerging issues, such as depicted in the transitional period of social and environmental responsibility, entrepreneurship and marketing changes in the nature of the enterprise, in contact with you and prepare a competitive world. The charming photos, example screenshots, advertising, and real-life, the basis of marketing, 5th edition also offers a variety of modern learning supplements, such as podcasts, video, interactive marketing plan to help you develop the actual decision-making skills, you need professional su
