Dynamics of Mass Communication: Media in Transition: Joseph Dominick: 9780073526195

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Publication Date: March 2, 2012 ISBN-10: 0073526193 ISBN-13 :978-0,073,526,195 Edition: 12
As we all know, the way of the mass media industry and professional balance to provide a vivid, comprehensive, objective introduction to mass communication professional and non-professional. Mass communication dynamics, the need for a comprehensive, balanced look at the ever-changing world of mass media. Social media, application and new media giant is a the 12th major theme. Explore how the traditional mass media and the contraction of the audience, the evaporator from advertising revenue on the Internet and increasing competition. 12 enables the students to the latest developments in the world of media, including cyber bullying, new media business models, e-book reader “of traditional print publishing industry, online video sites such as YouTube and Hulu date. COM from media content, advertising, and more decou