Title: Currency Strategy: The Practitioner’s Guide to Currency Investing, Hedging and Forecasting / Edition 2
Author: Callum Henderson
Every day managers are flooded with financial information from anover-whelming number of sourcescompany reports, the financialpress, and the Internet. While the language of financial statementsmay sound like a foreign tongue to you, you know you can’tignore it. To understand how to use financial information toimprove the performance of your company, you need a resource thatemphasizes how financial statements support meaningful managementcommunications. Written in accessible, nontechnical language, The Manager’sGuide to Financial Statement Analysis puts the focus on what youneed to know to be an effective participant in businesscommunications. Here is a frame-work that helps managers see howbusiness strategy is linked to shareholder accountability throughthe firm’s financial statementswithout getting caught inthe trap of explaining how financial statements are preparedaccording to technical accounting rules and regulations. Theemphasis of this book is on how you, as a manager, can usefinancial information to improve the performance of yourorganization, rather than simply learning how to keep score! Using a full decade of financial data from Wal-Mart, and casestudies of a number of other high-profile firms including Cisco,Dell, and Pfizer, this book presents strategy models thatdemonstrate how financial information can be utilized to tell astory about a company’s business operations. TheManager’s Guide to Financial Statement Analysis is written inlanguage you can understandthe language of business as spokenby managers, not accountants or financial analysts. This book willgive you the tools you need to unleash the full communicationpotential of your company’s financial information, make you abetter managerand make your company more competitive.