Publication Date: January 30, 2009 ISBN-10: 0073381101 ISBN-13 :978-0073381107 | edition: 11
This book is a strategic perspective on consumer behavior in order to guide successful marketing activities. The Consumer Analysis wheel in this book of the organizational factors. The major components of the four wheels is consumers’ emotional and cognitive, consumer behavior, consumer environment, and marketing strategy. These components is one of the four main parts, the subject of this book.
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